HORSE AND RIDER, CAR AND DRIVER
Driving a Mazda puts a grin on your face every time you’re on the road. Our cars are much more than about driving from A to B, they’re designed and built for pure driving pleasure. We call it Jinba-Ittai, a connection between you and the car like a horse and rider.
THE ART OF MANUFACTURING
ENGINEERING A FEELING
As we turn our works from paper, to clay, to metal, and teach our machines to cut and polish like artists, the human touch is ever present. Pride and passion in every stage of production so that our customers can have pride in every moment of ownership.
DETERMINATION TO SUCCEED
THE CHALLENGER SPIRIT
Mazda has a challenger spirit that pushes us to succeed even against enormous hurdles. When other carmakers said it wasn’t possible, we produced a sports car with a rotary engine and we won the toughest endurance race of all, the 24 Hours of Le Mans, when nobody believed we could.
KODO – SOUL OF MOTION
We believe a car should stir emotions, making your heart race before you get behind the wheel. Even when standing still, a Mazda conveys an exciting sense of motion that makes you want to drive it. That’s KODO – Soul of Motion, our design philosophy.
BUILT FOR PURE DRIVING PLEASURE
All our tireless research and development in technology is designed to do more than improve performance and safety, it’s designed with you in mind to give you pure driving pleasure and an exhilarating feeling of control.