The Mazda 3 has won the 2020 World Car Design of the Year award. The Mazda 3 is the second Mazda to be named World Car Design of the Year, following the Mazda MX-5 in 2016.
Launched in 2019, the Mazda 3 was the first vehicle to showcase the latest developments in the company’s ground-breaking Kodo design language – a more mature rendition targeting greater styling prestige through the elegance and rigor of a minimalist, less-is-more aesthetic inspired by the purest traditions of Japanese art and the beauty of space between objects.
To earn the 2020 World Car Design of the Year award, the Mazda 3 had to overcome some intense competition. Other cars nominated for the honor included the Peugeot 208, the Porsche Taycan, Alpine A110S, and even the Mazda3’s own sibling, the new Mazda CX-30. Despite all that, the Mazda 3 managed to pull off a win.
The World Car Design of the Year category, and the corresponding award, are meant to highlight new vehicles with innovation and style that push established boundaries.
Craig Roberts, Managing Director of Mazda Southern Africa, comments: “It is a fantastic achievement to win this highly coveted award in a category that faces competition from all sectors of the industry. Mazda designers are passionately working to express Japanese beauty and form in all Mazda vehicles. The Mazda 3 is a youthful vehicle, it can also accommodate a family, and it is one of the most stylish cars in the segment – winning this award is proof of that.”
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